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old 07-17-07   # 1
kiya
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default Sugarcane 1947 – The Broox Story

In November when Self Edge first opened we started about ten different projects all related to what denim actually means to us. Over the next year or so as each project comes to an end we'd like to share with everybody our stories and findings..

On November 16 2006 we gave a pair of one-wash Sugarcane 1947 jeans to a local San Francisco resident named Broox at no cost. The idea was that he'd wear the jeans for as long as they'd last and at the end, return them to us. Broox is not just any resident of this city, he chooses to live on the streets.
Broox has a full time job as a chef at one of San Francisco's best known fine dining restaurants, he has some money, he has an expensive bicycle, and a very nice camera. Yet at the end of the day he finds being tied to one home too constricting, so he's chosen a life on the streets. He's not addicted to drugs or alcohol, he just prefers life in the out of doors.

Over the time that Broox wore these jeans he took a few short trips around the country train hopping, slept in abandoned buildings around the Bay Area, went to shows and bars in the City, and held his usual full time job.
He had them on 24 hours a day, 7 days a week, from November 16 2006 to July 6 2007, they were washed two times. During that period we repaired them for him once, but while on one of his trips he tore a hole in the crotch, he found some denim and patched it using a needle and mouth floss as stitching.

This is the story of Broox, through his jeans.







Photos: AYN
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Self Edge San Francisco > www.selfedge.com
Turf Shoes Bay Area > www.turfsm.com
Anti-Yo Worldwide > www.anti-yo.com


Last edited by kiya : 07-17-07 at 02:13 AM.
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old 07-17-07   # 2
jayrock
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homelessness ftw
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old 07-17-07   # 3
poly800rock
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awesome kiya. great idea. what happened to context's ALD?
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(oi lui xwy qluy wh l krcviukevi, zeaeylxy kibuiy kwbeiyt. oi lui drky l hlsi qemml kfwq.)
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originally posted by kixslf view post
people stop sucking at jeans so much
Using chain stitch, your train of jeans is fading wind.

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old 07-17-07   # 4
alterion
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nice looking jeans, fascinating story
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old 07-17-07   # 5
andewhall
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Awesome Kiya. Impressive patch job, dudes got skills.
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old 07-17-07   # 6
jubei
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you know what? these jeans look a lot closer to real vintage levi's than any of the other jeans we post up... guess it goes to show you that you can't really fake long, tough wear.

mouth floss, though?
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old 07-17-07   # 7
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thats awesome...

but "found some denim"? hmmmmmmmmmm..any blood on that patch?

j/k
jeans look great
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old 07-17-07   # 8
poly800rock
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again, i think this is fantastic, can't rep you kiya, but i'm scared knowing a smelly homeless dude is making one of my fine meals.
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(oi lui xwy qluy wh l krcviukevi, zeaeylxy kibuiy kwbeiyt. oi lui drky l hlsi qemml kfwq.)
quote:
originally posted by kixslf view post
people stop sucking at jeans so much
Using chain stitch, your train of jeans is fading wind.

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old 07-17-07   # 9
brozek
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quote:
originally posted by poly800rock view post
awesome kiya. great idea. what happened to context's ALD?
They're hanging up in the dressing room at the shop last time I saw them - I think Ryan or Sam said pictures for the walls are coming soon.
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old 07-17-07   # 10
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Wow. There's something very true about these jeans.
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If it ain't blue, it ain't true.

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