[hawkeye]

I saw this today and thought it was pretty funny. If you can't get them to buy your jeans, sell 'em cellphones I guess...

http://www.modelabs.com/levis/#

NEW
LEVI'S® MOBILE PHONE
FROM THE ORIGINAL

FROM THREADS TO WIRE:
LEVI’S® INTRODUCES MOBILE PHONE

New Addition to The Levi’s® Accessory Collection is unveiled in Paris

Brussels/Paris June 19, 2007 – In tune with its young consumers, the Levi's® brand is
adding a fashionable, steel mobile phone to its range of lifestyle accessories.

The Levi's® phone embraces mobile technology and enables young people to
connect, enjoy music, exchange images and videos whilst on the go.
The functional essence of the Levi's® brand’s design philosophy is perfectly captured
by the phone’s compact design and sturdy riveted steel casing. A unique
detachable chain provides a clever design solution that allows users to fasten their
phone to their jeans or bags.

”Technology is at the heart of today’s youth culture and mobile phones are the
ultimate accessory. Adding a mobile phone to our collection is a natural progression
for Levi's®, a brand that is driven to meet the desires of young people”, says You
Nguyen, Senior Vice President of Levi's® Product.

The Levi's® phone is offered in metallic silver, black and brown copper. Stylish
feminine “shiny silver” and “shiny sand” editions, featuring a ‘mirror’ screen have also
been created for the fashion forward.

“As pioneers of the connection between fashion and technology, we wanted to
create an accessory that combines design aesthetics with consumer needs. We are
confident that this phone lives up to the promise of the Levi's® brand”, adds You
Nguyen.

The Levi's® phone is under license by Paris-based ModeLabs Group. It will be
available in selected stores throughout Europe as of September 2007.

[homi29]

another nail in the denim coffin

[sunny]

hopefully this will go the way of their ipod jeans

[beardedpotato]

If it wasn't from Levis I'd think it was a cool phone, the belt chain thing is retarded but the phone doesn't look too shabby.. Because it's from Levis, I am worried about the quality of it.

[antoOFCOURSE!]

it sucks.. and.. it sucks