nike stadium’s amsterdam edition opens fri - may 22 [5pm-7pm] at precinct 5. simultaneously the bloed oranje [blood orange] show, featuring five artworks inspired by nike’s soccer world championships campaign, will be opened. participating artists include mark sloan, bruce tsai and louis reith. location: singel 459 [centrum].



© nike

note: click image for more info

tokyo sneakerheads are nervously counting down. for what? the metamorphosis of the nike harajuku store into a nike flagship store. the brand has commissioned the retail miracle workers of wonderwall to come up with a spectacular shop interior. opening on sat - nov 14, the dramatically upgraded retail space will have special features such as a footwear wall on the ground floor, a nikeid studio on the second floor and a nike bootroom on the third floor. location: 1-13-12 jingumae [harajuku].




© nike japan

if you’re in milan, why not have some fun at the nike party? this very evening fri - oct 9 from 6.30pm, shnapper samantha casolari’s show faces and hoodies launches at the nike studio. beats delivered by pig deejays cecile, mylious and simon. dare only come if you’re a nikehead! location: via sacchi 5-7 [brera].

nike’s iconic heavyweight aw 77 hoodie gets a style injection. initially launched in 1977 by geoff hollister, it received a contemporary makeover, using new technology, materials and by tweaking the design. for the upcoming media launch of the aw 77 hoodie, the brand teamed up with two edgy brit creatives, fashion shnapper david sims and stylist karl templer. the brit duo have captured the personalities of seven leading nike athletes in a dynamic photo series.

the likes of maria sharapova, sofia boutella, alexandre pato, rafael nadal, manny pacquiao, kobe bryant and lebron james, show off the aw 77 hoodie with their own attitude and off-court persona. karl templer adds: ‘we started out with the plan to make the most simple, honest, straightforward portraits we could possibly do. by stripping everything away, our goal was to create pictures that were universally powerful, globally, and for anyone in the world. hopefully, they’re timeless enough within the context of being great and powerful images’. the nike aw 77 hoodie launches across the planet on thu - oct 1.



© nike

note: click image to enlarge

event: protein x nike x IAM1 journey creative workshop with charlie dark
date: sat - aug 15 [2.30pm-6pm]
location: 1948, batemans row, arches 477-478 [shoreditch]
rsvp [here] for access [limited places available]

another stockholm fashion week event! launching sat - aug 15 at studio is the IAM1 journey exhibition. the show focuses on nike’s iconic airmax 1, featuring original shoes from 1987-2009 plus the fav models of swedish fans and collectors. location: åsögatan 115 [södermalm].

in japan nike teamed up with tower records for the promotion of its new candy-coloured nike terminator sneaker collection. dubbed play hard., the pinnacle of this multi-media collab is a free j-pop + j-rock gig in yoyogi park with a string of tower records artists on wed - may 27 [5.30pm-8pm]. lineup: abe mao, yuko ando, grapevine and nico touches the walls. location: yoyogi park stage [shibuya].



image: yuko ando playing hard.

a.p.c. x nike = cute sneakers…how could we resist these? available at a.p.c. stores across the planet.

next month the made for skate show will be published as a book with the title made for skate: the illustrated history of skateboard footwear, featuring footwear that skaters have used throughout the history of skate. nike skateboarding teams up with the exhibition’s amsterdam stop-over [on until jan 4] and simultaneously set up a nike sb pop-up store! location: spuistraat 125a [centrum], opening hours: noon-7pm daily.